Team: BOB
Members: Billy (1234567), Beauty (7654321) and the Beast (2317456)
Contact: billyyu@ipm.edu.mo; beauty@ipm.edu.mo; beast@ipm.edu.mo
Industry: Manufacturing (Furniture)
Company: LAMEXFurniture
Keywords: Office, Furniture, Distribution Channel, Cost, B-to-B, B2B
In this typically push oriented industry, LAMEX wants to consider whether and
how the Internet could help them forge tighter relationships with their dealers
and customers. And hence, a pull strategy might be formulated. At the same time
LAMEX is considering what type of end consumer website they should build and
what technologies should deploy.
(words in italics are to be elaborated)
To enhance competitive edges with the new website
To utilize existing royal customers
To capture customers ever-growing needs and market trends
To develop a plan to be presented to LAMEX's Senior Executives outlining the scope, target group, anticipated benefits, costs, and implementation procedures involved with an interactive web site.The plan basically focus on customer acqusition.
Should the company's focus be on information, content and/or transactions?
And Why? ...
The audience is basically new customer.
What are LAMEX's major target audience for their websites? Which one would
you consider as more important to LAMEX's objective of creating value for the
company? ...
Major players in the markets will be investiaged; their market shares, working
capitals, capability and competitive edges will be compared and contrasted.
What are LAMEX's competitors currently doing? Any anticipated benefits?
...
Which benefits would LAMEX's website(s) offer to customers? To dealers? Can
LAMEX expect increased product and brand awareness? What other benefits might
LAMEX enjoy? ...
Feasibility study and ROI will be investigated. And hence the budget can be
calculated accordingly.
Budget expected? Consider designing, implementing, testing, revising and
maintaining/updating the web site. Any proposal must include detailed cost estimates
involved for such an undertaking. ...
The implementation of the project will be divided into phases. Important and
critcal functions will be determined from the feasibility study, and they will
be implemented at early stages.
What steps will be involved in such a project for LAMEX? What resources
or expertise will be needed from LAMEX? What expertise is available from outside
sources?