Types of Project Nature

 

Type 1: Regional Marketing Survey

It investigates and compares market conditions across cultures or boundaries (for mainland study), on a selected industry. By generalizing or differentiating the characteristics, you are going to foretell the success or failure of a marketing plan, with the help of Quantitative Marketing Research. For e-commerce students, it can be technology migration or web-site localization, such as e-Bay, Hong Kong or Yahoo.cn. (Survey Guideline, Materials and Tools will be provided. Course notes for MRKT360 should be a good starting point for the project.)
 

Type 2: Business Plan

Creating a new business based on a creative uses of Internet Marketing, Logistics, Security or Supply Chain Management System, etc., you are going to plan one Internet start-up from scratch such as Amazon.com. Key success factors are to be identified and applied accordingly. The business idea should be supported by proved concepts with market, customer analysis and etc. Bare idea without literature back-up will not be accepted. (BPlan Guideline, and Literature Materials will be provided. Course notes for COMP301 could be one good reference.)

Type 3: Analytical CRM

Formulation of strategies with analyses on concrete company histroical data is expected in this project. Understanding of the business is a must and key factors are to be identified with various DM methods. Estimated results should be evaluated analytically. Verbal estimates will not be accepted. (Data Mining Software, Guideline, and Procedures will be provided. Course notes for COMP311 should be a good starting point for the project.)
 

Type 4: Organizational Management (Operational CRM)

It identifies and investigates the weakest links among the business functions. Cross-company survey are expected. Appropriate measurements are to be setup for the underlining constructs. Preferably, it should cover operational CRM and KM. Students working in the related industry are highly encouraged to work on this type of projects. (Statistics Guideline, Questionniares and Literature Materials will be provided. Course notes for Statistics should be your foundation for the statistical analysis. Course notes on CRM and KM in COMP311 should be a good starting point for the project.)
 

Type 5: eMarketing Consulting

It investigates a marketing problem confronting existing businesses, and shows how the Internet can be utilized as part of the solution that you devised. Its applications may be more than one of the followings. (Statistics Guideline, Questionniares and Literature Materials will be provided. Course notes on Statistics, COMP211 and COMP311 should be the basics for the project.)

Project Proposal Format